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Print Portfolio

u3a Elgin & District - Information Poster

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Client:
u3a Elgin & District is a branch of the UK wide u3a organisation.  They run groups to encourage people no longer in full time work to continue to learn, be active and be part of a community of like minded people. 

Challenge:
The Elgin & District branch of u3a and the groups they run may not be familiar to their target demographic.  They needed a print poster to be displayed on public notice boards to advertise u3a and give the relevant information to encourage new membership. 

The poster had to align with the existing brand voice and design style of u3a and had to include all the groups run by u3a Elgin & District as requested by the client.  

Copy & Design by Louise Magill

Solution:
The poster had to be eye catching to stand out on a notice board, it needed to convey all the necessary information while also creating a warm and welcoming feel to encourage the reader to make contact and join a group.  I used a combination of headline questions to pique curiosity, informal and friendly copy to create the welcoming feel along with activities grouped by type to create an easy to read, streamlined poster. 

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