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Website Portfolio

Yoga With Kim - Website

Client:
Yoga With Kim.  Kim is a yoga instructor offering yoga classes in the local area.

Challenge:
Kim required a website redesign with the goal of increasing numbers at her classes.  The messaging needed to convey the benefits of yoga and more  specifically the benefits of doing yoga with Kim.  Kim wanted to highlight the advantages of yoga to the mind as well as the body and to emphasise that her classes are for anyone.      

Solution:
I used copy that speaks to the prospective client about how they may feel while doing yoga rather than focusing on specifics of a yoga class.  The style is warm, friendly and light hearted to show the welcoming, inclusive nature of Kim and her yoga classes. 

Copy & Design by Louise Magill

Client:
Kensington Cat & Dog Home is a charity who rescue and re-home cats and dogs.

Kensington Cat & Dog Home - About Us & Pop Up (Spec)

About Us

Kensington About Us.png

Copy & Design by Louise Magill

Pop Up

Copy & Design by Louise Magill

Client:
Kensington Cat & Dog Home is an imagined UK based charity who rescue and re-home cats and dogs.

Challenge:
The About Us page needed to give the history and ethos of Kensington while also highlighting the fact they are funded entirely through donations and to encourage the reader to donate.  It also had to include a donate button.  

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Kensington wants to increase subscribers to their mailing list.  The Pop Up needed to convey the benefits of signing up to the Kensington newsletter and give a flavour of what to expect.

Solution:
The About Page needed to tell a story and build a connection with the reader.  It needed to tug on the heart strings but I also wanted to make the reader feel uplifted and encouraged that there is hope for the cats and dogs that are in Kensington's care.  I wanted to show what great work Kensington are doing so that the reader felt compelled to donate.  To achieve this I used playful and upbeat copy in contrast to the more serious subject matter whilst highlighting the fantastic work the Kensington team do.

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In order to continue building connections a Pop Up was used.  The About Page is there to give more information and encourage donations while the Pop Up is there to capture the reader's email address for future newsletters which in turn gives further opportunities for adoptions, volunteering and donations. 

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I continued the same playful and upbeat voice in the Pop Up for consistency and used questions to prompt the reader to think about what they would gain from signing up to the mailing list rather than it just being another email filling up their inbox.  I also used "Join our pack" as a headline combined with warm, welcoming language that evokes a real feel good factor to build a stronger connection and make the reader feel like they are being enveloped into the kind, loving family that is Kensington Cat & Dog Home

Louise Magill

Copywriter

© 2024 Louise Magill

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