The School of Light
Creation of logo & website
Client:
Jan is the founder of The School of Light. She is a transformational coach, reiki practitioner and energy healer She needed a logo, website and branding for her new business.
Challenge:
Jan needed a website that could encompass all her healing modalities. It needed to show her expertise and foster a feeling of trust and warmth in her audience so they would take the next step and book a call with her.
Solution:
Jan's audience probably already have some familiarity with coaching, healing or reiki. The emphasis for her website was to capture Jan and why someone should chose her. Jan is a lively, strong character and so I chose strong, bold colours with a slightly muted tone to avoid the site looking too bright or garish. Nearly all the pictures used have an element of sunlight to subtly reference The School of Light. The copy is very warm, welcoming and accepting. The audience may feel vulnerable before healing or coaching and the website needed to help them feel safe and secure in order to move ahead with contacting Jan.
