The 'Real' David Cameron
Rebrand of logo & website
Client:
David is a speaker, consultant, trainer and mentor in the world of education and children's services. The audience of his website is wide ranging, anything from an executive of a council looking for a consultant or speaker to a classroom teacher who wants some advice and support.
​Challenge:
David is a dynamic, often outspoken, funny person who will happily challenge the status quo when he thinks it's not serving educators or the children in their care. He felt his previous website was bland and not representative of who he is.
​Solution:
David's logo and website were completely reinvented giving a modern, edgy feel. I chose a majority monochrome colour palette with a deep red highlight. The copy is warm and passionate with some levity which counteracts the bold, strong colours. I felt this represented the two sides of David. He has some bold, strong ideas that he puts across passionately but he is essentially a warm, caring person who wants the best for our children and young people. ​
